I designed the logotype and logo variation from the extended to the compact version, balancing for the branding an exlusive and refined style with fresh and young accents — such as imagery, tone of voice of the comms and patterne use.
The website features eye-catching and full-screen imagery. The constant references to the nature thanks to leaves and plants close-ups strengthens the subsconscious link of the microblading treatment with a natural and not "designed" look. The use of super high quality shoots reinforce the exlusiveness and cleaness of the brand feeling.
The webiste is essential: an homepage features full-width sections (linked to the respective pages) about the microblading tecnique, the suggestions for pre and after-care, a call for action to getting in touch and a newsletter subscribe link.
Giacomo Sardini | 1750–1811Editorial Design
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Master's Degree ThesisEditorial Design
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