Genesis Lectures 2018

Genesis Lectures 2018 Edition Master Poster
Brand Identity, Poster Design, Web Design
Genesis Lectures

Genesis organizes architectural lectures every year at Pisa University around a common theme, the genesis of the architectural process.

The uniqueness of the design genesis is bound to the moment of the intuition that often acts like a lightning in the storm of our thoughts. It seems to be matter of timing, of seizing the day.
And after the idea arrives, things get even more interesting: how much do you have to protect, safeguard and look after that idea? On the other hand, how much do you have to tweak, change or revolutionize it?
The genesis of a design is something complex, challenging, tangling and at the same time extraordinarily powerful. It is the inception and the very first step made by the architect in moulding the space. So, our questions are: How does a project begin? How much to modify or protect the initial idea? When do you stop?

This year the Architects hosted are Durisch + Nolli (13 April), Robbrech En Daem (04 May), Carmody Groarke (18 May).

Three conferences, three architecture firms, three colors: by mixing these I developed four different posters, one for each conference and a master poster with all the lectures in program. The typeface used is Space Mono.

Master poster for Genesis Lectures 2018
Robbrecht En Daem  poster for Genesis Lectures 2018
Durisch + Nolli  poster for Genesis Lectures 2018
Carmody Groarke poster for Genesis Lectures 2018

Selected Works

Dossier 02 • D1GITArt Direction, Editorial Design

Affetti DaLogo Design, Brand Identity

Genesis Lectures 2018Poster Design, Brand Identity, Web Design

TuscanynessBrand Identity

Centro NINALogo Design, Brand Identity, Web Design

ANDIAM!Logo Design, Brand Identity, Web Design

Dossier 01 • LacunaEditorial Design

Bachelor's Degree ThesisEditorial Design


p.iva 02264790508
cel +39 347 6393641 

p.iva 02264790508
cel +39 347 6393641