Genesis Lectures 2018

Genesis Lectures 2018 Edition Master Poster
Brand Identity, Poster Design, Web Design
Genesis Lectures

Genesis organizes architectural lectures every year at Pisa University around a common theme, the genesis of the architectural process.

The uniqueness of the design genesis is bound to the moment of the intuition that often acts like a lightning in the storm of our thoughts. It seems to be matter of timing, of seizing the day.
And after the idea arrives, things get even more interesting: how much do you have to protect, safeguard and look after that idea? On the other hand, how much do you have to tweak, change or revolutionize it?
The genesis of a design is something complex, challenging, tangling and at the same time extraordinarily powerful. It is the inception and the very first step made by the architect in moulding the space. So, our questions are: How does a project begin? How much to modify or protect the initial idea? When do you stop?

This year the guests are Durisch + Nolli (13 April), Robbrech En Daem (04 May), Carmody Groarke (18 May).

Three conferences, three architecture firms, three colors: by mixing these I developed four different posters, one for each conference and a master poster with all the lectures in program. The typeface used is Space Mono.

Master poster for Genesis Lectures 2018
Robbrecht En Daem  poster for Genesis Lectures 2018
Durisch + Nolli  poster for Genesis Lectures 2018
Carmody Groarke poster for Genesis Lectures 2018

Selected Works

AESBLogo Design, Brand Identity, Web Design

YAWPISTIBrand Identity, Logo Design, Poster Design

Genesis Lectures 2019Poster Design, Brand Identity, Web Design

Roberto Mariani Architetto ExhibitionExhibition Design, Art Direction

Master's Degree ThesisEditorial Design

Dossier 02 • D1GITArt Direction, Editorial Design

Dossier 01 • LacunaEditorial Design

Centro NINALogo Design, Brand Identity, Web Design

ANDIAM!Logo Design, Brand Identity, Web Design

Affetti DaLogo Design, Brand Identity

120gBrand Identity, Web Design, Art Direction

TuscanynessBrand Identity

Bachelor's Degree ThesisEditorial Design

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