TYPE

Brand Identity, Poster Design, Web Design

YEAR

2018

CLIENT

Genesis Lectures

WEBSITE

genesislectures.com

Genesis organizes architectural lectures every year at Pisa University around a common theme, the genesis of the architectural process.

The uniqueness of the design genesis is bound to the moment of the intuition that often acts like a lightning in the storm of our thoughts. It seems to be matter of timing, of seizing the day.
And after the idea arrives, things get even more interesting: how much do you have to protect, safeguard and look after that idea? On the other hand, how much do you have to tweak, change or revolutionize it?
The genesis of a design is something complex, challenging, tangling and at the same time extraordinarily powerful. It is the inception and the very first step made by the architect in moulding the space. So, our questions are: How does a project begin? How much to modify or protect the initial idea? When do you stop?

This year the guests are Durisch + Nolli (13 April), Robbrech En Daem (04 May), Carmody Groarke (18 May).

Three conferences, three architecture firms, three colors: by mixing these I developed four different posters, one for each conference and a master poster with all the lectures in program. The typeface used is Space Mono.