The uniqueness of the design genesis is bound to the moment of the intuition that often acts like a lightning in the storm of our thoughts. It seems to be matter of timing, of seizing the day.
And after the idea arrives, things get even more interesting: how much do you have to protect, safeguard and look after that idea? On the other hand, how much do you have to tweak, change or revolutionize it?
The genesis of a design is something complex, challenging, tangling and at the same time extraordinarily powerful. It is the inception and the very first step made by the architect in moulding the space. So, our questions are: How does a project begin? How much to modify or protect the initial idea? When do you stop?
Visit genesislectures.com to keep updated on 2019's lectures — we just announced the guests!
The website features pictures of last conferences, as well biographies, photos and drawings from some of the most important project of the guest architects. Giuseppe Tambellini draw all the portraits illustrations for this edition of Genesis Lectures.
Storie ItalianeBook Design
DBLLogo Design, Brand Identity, Web Design
Giacomo Sardini | 1750–1811Book Design
Polittico Research LabPoster Design, Brand Identity, Web Design
D1GITArt Direction, Editorial Design
Diletta BagsLogo Design, Brand Identity, Web Design, Art Direction
HUB/ARTLogo Design, Brand Identity, Web Design
120gBrand Identity, Web Design, Art Direction
Roberto Mariani Architetto ExhibitionExhibition Design, Art Direction
YAWPISTIBrand Identity, Logo Design, Poster Design
A field guide to architectureEditorial Design
Centro NINALogo Design, Brand Identity, Web Design
Master's Degree ThesisBook Design
Bachelor's Degree ThesisBook Design
Affetti DaLogo Design, Brand Identity
Museum and Botanical Garden of Pisa UniversityLogo Design, Brand Identity
De Turquoise Concert PosterPoster Design
Genesis Lectures 2018Poster Design, Brand Identity, Web Design