HUB/ART

HUB/ART Gallery branding — FSB Design
TYPE
Logo Design, Brand Identity, Web Design
YEAR
2019
CLIENT
HUB/ART
WEBSITE

HUB/ART is an independent observatory dedicated to the multiple languages of contemporary art.

A non-profit exhibition space located in the south of Milan near the Prada Foundation and the new Fastweb headquarters, within the Interface HUB building, headquarter of Interface Facility Management company.

I redesigned the website and brand to mark the new autonomy and independence of the project as spin-off of Interface: the gallery naming was Interface HUB/ART, and the evolution in HUB/ART (even for not loosing all the web visibility an recognizability built in the last years) was pretty natural.

HUB/ART gallery spaces

The website features an extensive use of typography, GT America Extended and GT Sectra Display, used both filled and outline. Big and bold uppercase letters are used outlined as wallpaper of each section of the pages to serve as title and to emphatize the parallax effect of the website; furthermore, the overlapping of these letters with the copy of titles and excerpts of the articles – which causes here and there a slight illegibility – "forces" the user to continuosly play and slightly scroll the the page, fostering  an active role of the reader.

HUB/ART website

The parallax effect and balanced animations of the elements enhances the usability and encurage the exploration of the website, which features both press releases of the exhibitions with pictures of the artpieces on display, and essays, interviews, critical texts and biographies of the authors.

The WHITE section of the homepage collects articles and news about the art and design worlds. Closes the page the "Author of the Month" section with a showcase of a selected artist, designer or illustrator's work.

HUB/ART website

Selected Works

DBLLogo Design, Brand Identity, Web Design

Diletta BagsLogo Design, Brand Identity, Web Design, Art Direction

Genesis Lectures 2019Poster Design, Brand Identity, Web Design

AESBLogo Design, Brand Identity, Web Design

120gBrand Identity, Web Design, Art Direction

Roberto Mariani Architetto ExhibitionExhibition Design, Art Direction

YAWPISTIBrand Identity, Logo Design, Poster Design

Master's Degree ThesisEditorial Design

Dossier 02 • D1GITArt Direction, Editorial Design

Centro NINALogo Design, Brand Identity, Web Design

Affetti DaLogo Design, Brand Identity

Dossier 01 • LacunaEditorial Design

TuscanynessBrand Identity

Bachelor's Degree ThesisEditorial Design

Genesis Lectures 2018Poster Design, Brand Identity, Web Design

Fabio
Santaniello 
Bruun

© Fabio Santaniello Bruun

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