TYPE

Web App, Web Design, Branding

YEAR

2024

A PROJECT BY

Geckosoft

Rational AI was founded with the vision to revolutionize the landscape of artificial intelligence, challenging the opaque and untrustworthy nature of current technologies that often misuse data and lack transparency.

Rational AI mission is to ensure a safe LLM adoption for enterprises by developing proprietary, custom AI models that are meticulously tailored to our clients’ data, prioritizing privacy and security at every stage. We are redefining how organizations integrate, consume, and share information, transforming AI into a trusted ally that empowers human potential and fosters meaningful progress.

As Design Director of Geckosoft, I have been in charge of designing the application, and coming up with the brand and visual guidelines from the ground up.

The branding strategy emphasized innovation and clarity – avoiding the cluttered and abused language of sci-fi blue glows, hyper-tech illustrations, and ethereal copy. Leveraging typography and a sophisticated color palette to convey professionalism and grounded innovation, I created comprehensive visual guidelines to ensure consistency across all touchpoints, from the application interface to marketing materials and website – which I designed and developed on WordPress. The public website is in its early stages and still in progress – we aim to roll out new features, pages, and revised branding throughout 2024.

I developed decks and mockups tailored to diverse client needs for communication materials. These included detailed walkthroughs of Rationale AI's capabilities, prototypes, and customized solutions demonstrating the platform's adaptability. By focusing on a cohesive design language and clear messaging, I aimed to position Rationale AI as the Italian leader in enterprise AI-driven data management and customer experience enhancement.