Dedalo Building Lab

TYPE
Logo Design, Brand Identity, Web Design, Type design
YEAR
2019
CLIENT
Dedalo Building Lab
WEBSITE

Dedalo Building Lab is a
multidisciplinary design lab born from a shared passion and vision of four friends.

I had the pleasure to design the branding and web design for my friends and (ex) university collegues Riccardo Bartali, Andrea Crudeli, Giulio Fazio and Leonardo Magursi, who decided to found an architecture and engineering firm in Florence.

DBL-1

I have always thought of us as a group of people, who through training and personal vocation, always managed to do something more than the average.

I've always seen us as them who want a little more, those who believe that sufficiency is not enough, that there is always a new project to start to test us and improve.

I see in DBL a striking example of this: despite the predictions of 20 of the greatest Tuscan architectural firms, they have decided to start something new and adventurous, something that we – as young architects and engineers – have been advised against almost in unison.

And I couldn't stop thinking of one of the most important ads in the last fifty years:

Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes…

DBL-2

Surely you will have heard it.

I find this very powerful idea of the blocks that do not fit into the prepared hole, not because they are wrong, but because the rest is standardized, uniform, repetitive, banal.

And from the wooden blocks, from the idea of a construction laboratory - with all its craft, human and experimental meaning - the next conceptual leap was immediate ...

DBL-3

Simple, modular, democratic elements. A system of disarming flexibility and creativity, which allows with a few basic pieces to build whatever the imagination manages to bring to mind.

Dedalo Building Lab as a laboratory of ideas, where from simple but well thought out elements, with creativity and imagination, but above all knowledge and ability, anything can be achieved.

The brand came together (if not later) - and I can say that this is perhaps a record in the field of branding - to an alphabet, a typeface that reflects these characteristics: simple, modular, economical, flexible. Dedalo Builds (v.01) was born.

DBL-4e
DBL-5e

Rotating and composing D, B, L letters eventually I designed DBL's symbol and logo, with the typographic part in Founders Grotesk and corporate font in TT Norms by TypeType, and of course Dedalo Builds for display and fun use.

DBL Logo
DBL Business Cards

Next step was the webiste: a showcase for all DBL's projects, activities and ideas. A platform to show what they do and tell how and why – a portfolio to unveil the multidisciplinary and transversal capabilities of the team, ranging from architectural and engineering skills to movie direction, photography, BIM, exhibition design and... much more.

PS. the video cover is by DBL :)

DBL Website

Selected Works

Diletta BagsLogo Design, Brand Identity, Web Design, Art Direction

Genesis Lectures 2019Poster Design, Brand Identity, Web Design

AESBLogo Design, Brand Identity, Web Design

HUB/ARTLogo Design, Brand Identity, Web Design

120gBrand Identity, Web Design, Art Direction

Roberto Mariani Architetto ExhibitionExhibition Design, Art Direction

YAWPISTIBrand Identity, Logo Design, Poster Design

Master's Degree ThesisEditorial Design

Dossier 02 • D1GITArt Direction, Editorial Design

Centro NINALogo Design, Brand Identity, Web Design

Affetti DaLogo Design, Brand Identity

Dossier 01 • LacunaEditorial Design

TuscanynessBrand Identity

Bachelor's Degree ThesisEditorial Design

Genesis Lectures 2018Poster Design, Brand Identity, Web Design

Fabio
Santaniello 
Bruun

© Fabio Santaniello Bruun

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