Tuscanyness
TYPE
Brand Identity, Illustration, Web Design
YEAR
2016-2017
CLIENT
120g
WEBSITE
After two years of filming amazing landscapes and interviewing the most important architecture firms of Tuscany, 120g's first film is completed: Tuscanyness hit the screens of Pisa, Lund, Lisbon, and Florence, and is now online free.
I developed the whole branding of Tuscanyness, both for online and offline promotion: this includes mini-website, posters, flyers, ads and banners, social media imagery and strategy. As founder and creative director of the Cultural Association 120g, I partecipated in the shooting of the film, traveling with my collegues and friends throughout the whole Tuscany to film (and discover) some of the most marvelous landscapes and buildings which our land offers.
While I draw the illustration for the poster above, we were lucky enough to have the permission to feature Marta Signori's illustration of tuscan hills published on "IL - Idee e Lifestyle" by "Sole 24 ORE", N° 82, July 2016.
The image below ☟ is part of the Instagram and Facebook advertising for December screening of the film: using the carousel post type on Facebook and Instagram multiple photo with a clear CTA, "Grab one of them!", we prompted interested people to book a ticket for the screening.
As webmaster of 120g, I designed the minisite for Tuscanyness, as well curated all the social media assets and contents for the film, and a few mini-trailer for the adv campaigns.
Selected Works
Giacomo Sardini | 1750–1811Editorial Design
Diletta BagsLogo Design, Brand Identity, Web Design, Art Direction
Genesis Lectures 2019Poster Design, Brand Identity, Web Design
AESBLogo Design, Brand Identity, Web Design
120gBrand Identity, Web Design, Art Direction
Roberto Mariani Architetto ExhibitionExhibition Design, Art Direction
YAWPISTIBrand Identity, Logo Design, Poster Design
Master's Degree ThesisEditorial Design
Dossier 02 • D1GITArt Direction, Editorial Design
A field guide to architectureEditorial Design
Centro NINALogo Design, Brand Identity, Web Design
Affetti DaLogo Design, Brand Identity
Dossier 01 • LacunaEditorial Design
Museum and Botanical Garden of Pisa UniversityLogo Design, Brand Identity
Bachelor's Degree ThesisEditorial Design
De Turquoise Concert PosterPoster Design
Genesis Lectures 2018Poster Design, Brand Identity, Web Design