Tuscanyness

TYPE
Brand Identity, Illustration, Web Design
YEAR
2016-2017
CLIENT
120g
WEBSITE

After two years of filming amazing landscapes and interviewing the most important architecture firms of Tuscany, 120g's first film is completed: Tuscanyness hit the screens of Pisa, Lund, Lisbon, and Florence, and is now online free.

I developed the whole branding of Tuscanyness, both for online and offline promotion: this includes mini-website, posters, flyers, ads and banners, social media imagery and strategy. As founder and creative director of the Cultural Association 120g, I partecipated in the shooting of the film, traveling with my collegues and friends throughout the whole Tuscany to film (and discover) some of the most marvelous landscapes and buildings which our land offers.

Tuscanyness the movie

While I draw the illustration for the poster above︎︎︎︎, we were lucky enough to have the permission to feature Marta Signori's illustration of tuscan hills published on "IL - Idee e Lifestyle" by "Sole 24 ORE", N° 82, July 2016.

The image below ☟ is part of the Instagram and Facebook advertising for December screening of the film: using the carousel post type on Facebook and Instagram multiple photo with a clear CTA, "Grab one of them!", we prompted interested people to book a ticket for the screening.

Tuscanyness the movie

As webmaster of 120g, I designed the minisite for Tuscanyness, as well curated all the social media assets and contents for the film, and a few mini-trailer for the adv campaigns.

Tuscanyness the movie

Selected Works

YAWPISTIBrand Identity, Logo Design, Poster Design

Master's Degree ThesisEditorial Design

Dossier 02 • D1GITArt Direction, Editorial Design

Centro NINALogo Design, Brand Identity, Web Design

ANDIAM!Logo Design, Brand Identity, Web Design

Affetti DaLogo Design, Brand Identity

Dossier 01 • LacunaEditorial Design

TuscanynessBrand Identity

Bachelor's Degree ThesisEditorial Design

Genesis Lectures 2018Poster Design, Brand Identity, Web Design

Fabio
Santaniello 
Bruun
© Fabio Santaniello Bruun
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