Tuscanyness

TYPE

Brand Identity, Illustration, Web Design

YEAR

2016-2017

CLIENT

120g

WEBSITE

tuscanyness.centoventigrammi.it

After two years of filming amazing landscapes and interviewing the most important architecture firms of Tuscany, 120g's first film is completed: Tuscanyness hit the screens of Pisa, Lund, Lisbon, and Florence, and is now online free.

I developed the whole branding of Tuscanyness, both for online and offline promotion: this includes mini-website, posters, flyers, ads and banners, social media imagery and strategy. As founder and creative director of the Cultural Association 120g, I partecipated in the shooting of the film, traveling with my collegues and friends throughout the whole Tuscany to film (and discover) some of the most marvelous landscapes and buildings which our land offers.

While I draw the illustration for the poster above, we were lucky enough to have the permission to feature Marta Signori's illustration of tuscan hills published on "IL - Idee e Lifestyle" by "Sole 24 ORE", N° 82, July 2016.

The image below ☟ is part of the Instagram and Facebook advertising for December screening of the film: using the carousel post type on Facebook and Instagram multiple photo with a clear CTA, "Grab one of them!", we prompted interested people to book a ticket for the screening.

As webmaster of 120g, I designed the minisite for Tuscanyness, as well curated all the social media assets and contents for the film, and a few mini-trailer for the adv campaigns.