TYPE
Brand Identity, Illustration, Web Design
YEAR
2016-2017
CLIENT
120g
WEBSITE
After two years of filming amazing landscapes and interviewing the most important architecture firms of Tuscany, 120g's first film is completed: Tuscanyness hit the screens of Pisa, Lund, Lisbon, and Florence, and is now online free.
I developed the whole branding of Tuscanyness, both for online and offline promotion: this includes mini-website, posters, flyers, ads and banners, social media imagery and strategy. As founder and creative director of the Cultural Association 120g, I partecipated in the shooting of the film, traveling with my collegues and friends throughout the whole Tuscany to film (and discover) some of the most marvelous landscapes and buildings which our land offers.
While I draw the illustration for the poster above, we were lucky enough to have the permission to feature Marta Signori's illustration of tuscan hills published on "IL - Idee e Lifestyle" by "Sole 24 ORE", N° 82, July 2016.
The image below ☟ is part of the Instagram and Facebook advertising for December screening of the film: using the carousel post type on Facebook and Instagram multiple photo with a clear CTA, "Grab one of them!", we prompted interested people to book a ticket for the screening.
As webmaster of 120g, I designed the minisite for Tuscanyness, as well curated all the social media assets and contents for the film, and a few mini-trailer for the adv campaigns.
Selected Works
San Martino in LuccaBook Design
IdentistoriesLogo Design, Brand Identity, Web Design, Illustration
Storie ItalianeBook Design
Affetti CollateraliBook Design
DBLLogo Design, Brand Identity, Web Design
Giacomo Sardini | 1750–1811Book Design
André Júlio TurquesaAlbum Design, Poster Design, Illustration
Polittico Research LabPoster Design, Brand Identity, Web Design
D1GITArt Direction, Editorial Design
Diletta BagsLogo Design, Brand Identity, Web Design, Art Direction
Genesis Lectures 2019Poster Design, Brand Identity, Web Design
HUB/ARTLogo Design, Brand Identity, Web Design
120gBrand Identity, Web Design, Art Direction
Roberto Mariani ArchitettoExhibition Design, Art Direction
YAWPISTIBrand Identity, Logo Design, Poster Design
A field guide to architectureEditorial Design
Centro NINALogo Design, Brand Identity, Web Design
Master's Degree ThesisBook Design
Bachelor's Degree ThesisBook Design
LacunaEditorial Design
Affetti DaLogo Design, Brand Identity
Pisa Botanical GardenLogo Design, Brand Identity
Genesis Lectures 2018Poster Design, Brand Identity, Web Design
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