The mark designed has two main goals: the first is to create a synthetic, recognizable logo (having as well all the other characteristics required for a good mark — to be flexible, scalable, memorable) which could be initial sparkle of a whole coordinated image system; the second one is to create a powerful acronym, a word which would be part of everyday slang:
The logo mark is based on the evergreen Garamond 3, playing with the "O" of "Orto" (orto means garden): I filled the circular shape with a Light Green 500 (borrowed from the gorgeous Google's Material Palette) and then went for a simple negative space design of a oak leaf — you know, the oak tree is in every culture the symbol of wisdom: this to recall that the Garden is a University of Pisa property and also a laboratory for some three-year and master degrees.
As good fellow of the Garamond comes Brandon Grotesque, playful, modern, clean. It matches the serif in all the brand collaterals, such as flyers, posters, booklet, brochures, business cards and so on.
Besides the black-green standard logo, I developed also a black-only version and an outline one: this one to be used when overlayed over an image, as in the orchid poster in the slideshow above.
San Martino in LuccaBook Design
IdentistoriesLogo Design, Brand Identity, Web Design, Illustration
Storie ItalianeBook Design
Affetti CollateraliBook Design
DBLLogo Design, Brand Identity, Web Design
Giacomo Sardini | 1750–1811Book Design
André Júlio TurquesaAlbum Design, Poster Design, Illustration
Polittico Research LabPoster Design, Brand Identity, Web Design
D1GITArt Direction, Editorial Design
Diletta BagsLogo Design, Brand Identity, Web Design, Art Direction
Genesis Lectures 2019Poster Design, Brand Identity, Web Design
HUB/ARTLogo Design, Brand Identity, Web Design
120gBrand Identity, Web Design, Art Direction
Roberto Mariani ArchitettoExhibition Design, Art Direction
A field guide to architectureEditorial Design
Centro NINALogo Design, Brand Identity, Web Design
Master's Degree ThesisBook Design
Bachelor's Degree ThesisBook Design
Affetti DaLogo Design, Brand Identity
Genesis Lectures 2018Poster Design, Brand Identity, Web Design