The mark designed has two main goals: the first is to create a synthetic, recognizable logo (having as well all the other characteristics required for a good mark — to be flexible, scalable, memorable) which could be initial sparkle of a whole coordinated image system; the second one is to create a powerful acronym, a word which would be part of everyday slang:
"hey, let's meet at the MOB!"
The logo mark is based on the evergreen Garamond 3, playing with the "O" of "Orto" (orto means garden): I filled the circular shape with a Light Green 500 (borrowed from the gorgeous Google's Material Palette) and then went for a simple negative space design of a oak leaf — you know, the oak tree is in every culture the symbol of wisdom: this to recall that the Garden is a University of Pisa property and also a laboratory for some three-year and master degrees.
As good fellow of the Garamond comes Brandon Grotesque, playful, modern, clean. It matches the serif in all the brand collaterals, such as flyers, posters, booklet, brochures, business cards and so on.
Besides the black-green standard logo, I developed also a black-only version and an outline one: this one to be used when overlayed over an image, as in the orchid poster in the slideshow above.
Roberto Mariani Architetto ExhibitionExhibition Design, Art Direction
YAWPISTIBrand Identity, Logo Design, Poster Design
Master's Degree ThesisEditorial Design
Dossier 02 • D1GITArt Direction, Editorial Design
Dossier 01 • LacunaEditorial Design
Centro NINALogo Design, Brand Identity, Web Design
ANDIAM!Logo Design, Brand Identity, Web Design
Affetti DaLogo Design, Brand Identity
120gBrand Identity, Web Design, Art Direction
A field guide to architectureEditorial Design
De Turquoise Concert PosterPoster Design
Museum and Botanical Garden of Pisa UniversityLogo Design, Brand Identity
Bachelor's Degree ThesisEditorial Design
Genesis Lectures 2018Poster Design, Brand Identity, Web Design